Hearing aids are extraordinary pieces of technology – small computers that are portable and worn in or on your ear. They work to clean up sound and provide you with a clear audio signal that may be registered accurately by your brain.

Hearing aids have been around in many forms for the past century, but in the last 10 years, there has been a technological revolution of the device. Hearing devices are now advanced electronic instruments that process sound at incredibly fast speeds and have the option to connect wirelessly to your personal electronic devices, such as smartphones and tablets, opening up a world of accessibility.

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Hearing Aid Styles

Behind-the-ear hearing aids have their electrical components housed in a plastic case that sits on the back of the ear, while a plastic molded tube sits within the ear canal and delivers sound. BTE hearing aids provide treatment for a wider range of degrees of hearing loss, but may not be convenient for people who wear glasses. Receiver-in-canal hearing aids are a form of BTE hearing aids, with the receiver connected through wire covered in plastic tubing, fitted in the canal of the ear.

In-the-ear hearing aids are worn in the ear, whether it is on the surface of the ear (half-shell or full-shell molds) or deep within the ear canal (in-the-canal, invisible-in-canal, or completely-in-canal). In-the-ear hearing aids may pose difficulty for people who experience dexterity issues, as they attempt to adjust features on the aid, but they are convenient for those who wear glasses.

GN ReSound

ReSound is a Danish manufacturer of hearing aids, founded in 1943. ReSound is known for their LiNX2 hearing aid, a Made for iPhone device that allows wearers to connect wirelessly to their smartphones. This connectivity allows wearers to stream FaceTime, phone calls, music, and other media directly from their phones to their hearing aids. Additionally, this connection provides an added layer of amplification and the innovative use of GPS to archive user preferences in locations they frequent.


Founded in 1964, Unitron is a leading Canadian hearing aid manufacturer and part of the Sonova Group. The North Platform is an incredibly fast processor which equips wearers clarity in many environments, including seven common ones in noise and quiet. Speech recognition is also boosted with the North Platform. Unitron hearing aids are the Stride (BTE and ITE), Moxi (RIC) and Max (BTE) specifically for those with severe to profound hearing loss. Unitron’s TrueFit trial gives wearers the opportunity to personalize their devices to their specific hearing needs.


Phonak is a Swiss manufacturer, founded in 1947 and part of the Sonova Group. The Venture Platform is Phonak’s processing technology, powered by a chip that has twice the power of its predecessors and preserves battery life up to 30% from previous models. Phonak hearing aids offer clarity in environments such as Speech in Car, Speech in Loud Noise, Comfort in Echo, and Music listening. Phonak also allows wearers to focus on the sounds they want to hear with the UltraZoom feature. The three main models of Phonak hearing aids are Audeo V, Bolero V, and Virto V. These are offered in various technology levels to address different degrees of hearing loss. The NaidaQ hearing aid treats severe to profound hearing loss.

Phonak Lyric

Whether you’re hitting the beach, meeting with clients, or climbing Mount Kilimanjaro, you’ll be able to hear what matters most with Lyric™. Lyric has exclusive battery technology and moisture protection, so it performs 24/7, for months at a time through daily activities like showering, exercising and sleeping.

Once placed, it’s hassle-free so that you may even forget you’re wearing a hearing device. And that’s the point. Hearing loss shouldn’t hold you back, and neither should your hearing solution. Welcome to Lyric, a different way to hear better.


Founded in 1956, Widex is a Danish manufacturer of hearing aids, known for their trademark “Widex Sound.” Wearers of Widex hearing aids are provided with a full spectrum of sound and a rich listening experience. In 2012, Widex received the European Inventor Award. Widex hearing aids include the UNIQUE, DREAM, and SUPER (for higher levels of hearing loss). Additionally, Widex has pioneered tinnitus therapy with the ZEN, with the option to include on other Widex hearing aids or use as a standalone device.


Starkey is one of the few American manufacturers of hearing aids, based in Eden Prairie, Minnesota. Starkey received the Silver Edison Award in 2015 for their work on the Halo – Made for iPhone hearing aid, which allows wearers to connect wirelessly to their smartphones. Starkey has just introduced the new Muse – Made for Life hearing aid, which provides comfort in noise, excellent music listening, clarity with speech and flexibility in a range of listening environments. Starkey also offers Z Series hearing aids and tinnitus therapy in most of their hearing devices.

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